We laughed a lot that summer.

We all know these THR3 characters. They could be animals, or maybe just caricatures of humans in our surroundings. Maybe they’re your friends. After all, these THR3 charming, rebellious and fun monkeys are like a lot of people. They are impossible to dislike. And if you like something, you’ll remember it.

The monkeys are always joking around and having fun. It’s easy to identify with them because they are just like you and me. Or again, just like that one, very special friend you have. You know the type: The one who “Never Listens”. The one who “Never Sees The Opportunity”. The one who should “JUST SHUT UP!”. Or maybe these THR3 monkeys are the perfect ice-breaker for a couple on their first date, or the topic of a lively conversation at a dinner party.

THR3 MONKEYS™ challenges the traditional, conservative wine industry by being unpretentious, simple and rebellious in every respect.

THR3 MONKEYS™ wine is a tribute to all of the world’s good friends. Thanks for being there!

THR3 MONKEYS™ Commercial Features

  • Classical origins, traditional grape varieties, but in a very different packaging.
  • A very distinctive, attractive and fun label.
  • The brand travels well and spans different cultures easily, with a strong sales track record in diverse marketplaces.
  • The brand focuses on its consumers – beginners to anyone who just wants a simple sip of wine, and their lifestyles – simply by not taking itself too seriously.
  • The brand allows a diverse variety of marketing activities to be utilized, whether in print, digital, social media or motion pictures.
  • The basic assortment of THR3 MONKEYS™ are;
    • Semi-sweet white wine from Spain or Germany or Hungary
    • Semi-dry rosé wine from Spain
    • Semi-dry red wine from Spain
  • The label is independent of the juice. If there is a major opportunity, that might require adaptation, it could be the same label. For example, a red from Italy, or a white from Hungary or Spain, or… Challenge us!